Google Plus is Google's foray into the social network market. The network is meant to challenge the dominance of Facebook in the space. However, it still has not gained nearly the traction that Facebook enjoys. In order to force people into using the network, Google is tying it to its other products. This is happening to such a large extent that a New York Times piece recently highlighted that the Economist is using Google+ to impact its search marketing efforts.
What's not to like if you join Google+ when you are a business? You get treated like royalty with placement in the prime location in the search results; top right hand side. Normally, a business would pay through the nose for a spot like this, but Google gives it for free to lure in businesses to hop on to their service.
On top of that, comments were even made that work was done with experts at Google to help get the maximum out of their SEO efforts. This shows clearly that "The Economist" was using Google+ to impact search efforts, and isn't embarrassed to be so open about it.
Google+ authorship also benefits a company because it allows their listing to be highlighted more in the results. For example, people with Google+ accounts can have a picture appear besides their website in the results. Studies have showed that such a picture makes it much more likely that someone will click on it.
One thing is for certain, Google is going to favor their own products when it comes to the search engine results. Businesses like The Economist are wise to take advantage of this and implement this as part of their SEO strategy. This is one SEO tool you should consider adding to your toolbox.
What's not to like if you join Google+ when you are a business? You get treated like royalty with placement in the prime location in the search results; top right hand side. Normally, a business would pay through the nose for a spot like this, but Google gives it for free to lure in businesses to hop on to their service.
On top of that, comments were even made that work was done with experts at Google to help get the maximum out of their SEO efforts. This shows clearly that "The Economist" was using Google+ to impact search efforts, and isn't embarrassed to be so open about it.
Google+ authorship also benefits a company because it allows their listing to be highlighted more in the results. For example, people with Google+ accounts can have a picture appear besides their website in the results. Studies have showed that such a picture makes it much more likely that someone will click on it.
One thing is for certain, Google is going to favor their own products when it comes to the search engine results. Businesses like The Economist are wise to take advantage of this and implement this as part of their SEO strategy. This is one SEO tool you should consider adding to your toolbox.
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