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The SMS Marketing Trends In 2014

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By Sharif Ayman


Do you use text messages to promote your products or services? It is important to stay up to date with new methods used in the field of mobile marketing so your campaign remains relevant.



Mobile devices are now firmly entrenched in our society, and the next big thing is wearable devices. Years ago, the comic strip 'Dick Tracy' had a wrist worn two way communication device, which was then a real novelty, whereas today it is a reality. It is estimated that 60% of all of the internet searches are being done from mobile devices while people are out and about.

SMS stands for 'short messaging service', or text messaging. It is possible to create an attractive, eye catching 5 second video and text it to 100,000 demographically chosen folks in your immediate area and you will have people coming into your store to see you.

Videos can easily be streamed by users who own a recent Smartphone. You could share links to your videos in your SMS. Use a short text that is straight to the point and make recipients want to follow the link to your video. You could either post a video on a page of your mobile site or simply upload it to YouTube. If you do not know how to create quality videos, look for a good video marketer who can create this content for you.

Your next step is to hire a company, a service, or a person who is really good at optimizing all of your web stuff to SMS or mobile. Mobile devices take a different configuration because of their limited size. You need to see some proof that the people you hire can deliver the goods. In fact, they ought to be able to list you for free and demonstrate how they will get you customers, by bringing you some actual, verifiable customers.

The money or fees that you will spend getting this set up will be pocket change compared to what you are about to gain from getting this done properly. So get busy, you've got work to do!




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